AUTUMN WINTER 2022
LIFE IN BALANCE
REFLECTING ON THE ESSENTIALS
In the Autumn Winter 2022 campaign 'LIFE IN BALANCE' we express Lagom . This is the name of the philosophy of life that can be applied to all areas of our everyday life. The reflection on the essentials - an attitude to life that is about balance, balance and mindfulness. Those who live Lagom do everything in moderation. That means life in balance.
HANRO has always followed Lagom and expressed it in the Autumn Winter 2022 collection: Puristic design with attention to detail in the workmanship . Carefully selected, high-quality natural materials. Durable, sustainable quality from in-house production. Warm colours such as red and powder tones as well as beige and brown nuances herald the change of season. Careful handling of the environment and resources are the focus.
HIGHLIGHT
SLEEPING COMFORT IN NATURAL NIGHTWEAR
“When we sleep, we recharge our batteries. Thanks to a restful sleep thanks to nightwear made from natural, sustainable fibers such as wool and TENCEL™, we start the new day healthy, vital and balanced,” says Christiane Braun, Head of Product Management and Design at HANRO.
The highlight of the new collection is the launch of 'Woolen Sleep', a new series of nightwear for men and women that is not only warm but also particularly breathable. The innovative and sustainable blend of wool and TENCEL™ ensures natural temperature and moisture management. Merino wool offers excellent heat retention. Anyone who tends to freeze at night but still sweats from time to time should wear nightwear made from skin-friendly cotton or flannel.
LUXURY NIGHTWEAR
Noble nightwear series made of silk, shine and noble tie ornament print give the unique PURE LUXURY ON SKIN feeling that the HANRO brand stands for.
HIGHLIGHT
UNISEX FASHION
Various styles in the collection are unisex designs and are gender neutral. The casual, trendy cuts eliminate the boundaries between women's and men's fashion and bring the features that really count to the fore: sustainability, quality, wearing comfort and design.
Our model wears the 'Smartwear Robe' for men and women.
A highlight of the collection is the reversible unisex poncho.
The 'Cozy Comfort Overshirt' can be worn as a jacket or shirt as stylish unisex streetwear.
AUTUMN WINTER 2022
LIFE IN BALANCE
Clear lines and puristic design, characterized by simple formality and functionality, reflect the Scandinavian aesthetic. Experience the new collection in our lookbooks.
MAKING OF
Take a look behind the scenes of our Autumn Winter 2022 shoot in Sweden. The Nordic countries impress with a grandiose nature. The winter sun, which is low on the horizon, bathes the landscape in a special light. Despite the sun, it's bitterly cold outside. The mood of the impressive landscape is reflected in the campaign images - full of stillness, tranquility and seclusion - not too little and not too much.
