NEW CAMPAIGN
SPRING | sUMMER 2025
The Spring/Summer 2025 campaign 'Essential Horizons' celebrates timeless elegance and effortless style. Highlight of the season: 40th anniversary of the iconic 'Cotton Seamless' spaghetti top.
BASICS - REDEFINING SIMPLICITY
The 'Essential Horizons' collection puts the focus on basics: timeless designs made from luxurious materials that are versatile, elegant and of the highest quality. The collection combines classic basic styles with modern trend highlights, offering comfort and style for every moment of the day - from morning to evening.
At the heart of these basics is the legendary HANRO basic icon, which embodies the essence of simplicity and timeless elegance like no other: the Cotton Seamless Spaghetti Top, style icon since 1985.
CELEBRATING AN ICON
Since 1985, the Cotton Seamless Spaghetti Top has embodied HANRO's philosophy of style, comfort and timeless design. It became an icon through Nicole Kidman's appearance in Eyes Wide Shut. For it's 40th anniversary, the HANRO design team has reinterpreted the spaghetti top without losing its original character. It remains a classic made of seamless workmanship and luxurious cotton.
Special Edition colour-block 'Cotton Seamless' spaghetti top with a contrasting satin band.
A unique tie-dye design made from natural plant dyes.
A special edition with gold chain straps.
MAKING OF
The new campaign was shot in a picturesque coastal landscape in Portugal, which inspires with its vastness and natural elegance. The golden light and gentle horizons emphasise the aesthetics of the collection - a perfect backdrop for the basics.
All images © 2024 Marcus Hassler
'Portugal is the perfect backdrop for telling our story and communicating our values. The team did a wonderful job of capturing the connection we feel to our production site and the timeless aesthetic of our brand.'
DUSKO DRAGAS, HEAD OF MARKETING
HIGHLIGHTS SPRING SUMMER 2025
The 'Cotton Silk' Basics Collection for women offers luxurious cotton-silk designs, including a versatile spaghetti strap dress.
Particularly noteworthy: the 'Alicia' trend series for women and the 'Fancy Micro' series for men - modern hybrid styles that combine daywear and swimwear. With quick drying materials, they are not only ideal for everyday wear, but also perfect for spontaneous summer adventures.
For men, the sustainable 'Cotton Essentials' series made from Supreme Green Cotton® offers versatile tank tops, while the 'Clean Cut' series made from TENCEL™ MicroModal delivers invisible designs for maximum comfort.