140 YEARS | QUIET LUXURY
Quiet is the new loud. "Quiet luxury" is not just a short-term fashion trend. We are experiencing a social paradigm shift: fashion no longer has to be loud, but rather consists of neutral colours, simple silhouettes and high-quality materials. HANRO, a pioneer in this field for 140 years, offers timeless and elegant underwear and loungewear. Neutral colours, minimalist designs and first-class materials take centre stage. HANRO basics epitomise quiet luxury - subtle, powerful and long-lasting. In a fast-moving fashion world, HANRO's timeless style icons make a lasting statement.
ICONS FOR GENERATIONS
QUALITY YOU CAN FEEL ON YOUR SKIN. QUALITY THAT HAS
BEEN RECOMMENDED FOR GENERATIONS.
Since 1884, the brand has been producing high-quality, durable products that are known for their outstanding quality and timeless design. Our luxurious basics are always up to date - yesterday, today and tomorrow. They are iconic design and quality classics that we trust unreservedly and recommend to the next generation with a clear conscience. This is how traditions are created.
140 YEARS | A JOURNEY THROUGH TIME AND STYLE
HANRO is celebrating its 140th anniversary this year - an impressive anniversary that emphasises the brand's consistency and relevance in an ever-changing fashion world. From its humble beginnings in Liestal, Switzerland, to becoming a globally recognised brand, HANRO has always stuck to its philosophy: Quality over quantity, timelessness over fleeting trends.
